News: Mobile
Apple iPhone: It's the user experience, stupid!
08.07.2009
Other mobile manufacturers should take a leaf from Apple's book and make devices that focus on user experience first and foremost.
The Strategy Analytics Wireless Device Lab report, 'Device OEMs Focus on User Experience: The Devil is in the Details', shows that while some cell phone manufacturers professed to always having a user-focused approach, others admitted that the Apple iPhone was "a wake up call" to increase their focus on the user experience.
"In interviews with leading cell phone makers, Strategy Analytics found that this has caused some cell phone makers to restructure their organisation," commented Chris Schreiner, senior user experience analyst at Strategy Analytics.
"Those that adapted more quickly continue to reap the benefits, while the others struggle to catch up."
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, adds: "All cell phone makers still face several challenges to implementing this focus on user experience, including implementing cohesive internal processes to design and develop a holistic experience."
Since Apple debuted its first iPhone in June 2007, more than 21 million iPhone devices have been sold globally.
The device has also spawned a lucrative software applications market for Apple via theApps Store on iTunes. As of June 2009, there are some 50,000 iPhone apps now on the Apps Store and leading investment bank Piper Jaffray estimates that the Apps Store could generate a healthy US$1bn a year income for Apple.
By John Kennedy
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